Garnering key insights from trend experts, a global network of trend spotters and early adopter consumers, TrendShare is a trend investigation process that drives fresh insights for our clients. Trends are driven by a range of factors, including pop culture, human behavior, media, news, and the arts. TrendShare is a proven process of identifying and mapping these factors. Identifying emerging shifts in consumer social behavior and aspirations is a powerful tool in providing inspiration, enhancing idea generation, and informing strategic planning. By developing a systematic approach to identifying trends, organizations can better develop new and disruptive products and services that are real, relevant and significant for today’s consumer. Do you need to understand how colors, substrates, materials or new technologies could affect your product line for next year? Do you want to get a handle on what’s in store for your key target consumer this year? Want to know how nano-technology could impact your category? Does your team need to know what’s next for Millennials? TrendShare is your answer.