In many instances, innovation is bringing new customers into the brand franchise or tapping into a new emerging target consumer group. For some, it means introducing a new brand without alienating your core brand or customer base. How do you effectively position your new offering to kids and moms? Or to office managers and small business owners? We can help you effectively position and communicate your brand to different segments. Brands are fragile and need to be respected as do your target consumers. How will innovation affect your product’s brand? Your company’s brand? How will your consumer perceive the brand? Developing a brand strategy that fits up to your innovation objectives is critical for business success. The Cloverleaf team includes former brand managers and category leaders who understand the art and science of brand strategy and how to successfully leverage brands and opportunities to sync effectively to your innovation program.