Naming is a critical component of new brand/product/service innovation and very much part of the Cloverleaf vernacular. Our team of namers, linguists and copywriters work collaboratively throughout the innovation process to develop unique and ownable names that fit up to program objectives, ultimately providing a broad strategic range of viable and relevant nomenclature candidates. Each naming candidate is presented with a complete rationale and detailed documentation against each candidate to assure that the recommended names are free of negative associations and have passed a preliminary trademark search. Our unique Name Optimization Laboratory combines deep qualitative feedback from highly creative consumers with iterative naming development and refinements from our team. This is a solid way to gauge consumers’ initial impressions of the names before rolling out as part of the launch program. Have you considered branding your new idea to add dimension and excitement? Are you interested in a highly strategic and creative approach to naming your products? Are you concerned about how your new product name will fit within your existing portfolio of products?