We have a strong belief that garnering feedback from end-users, consumers and key constituents is critical throughout the innovation process. It’s not just gathering research in the beginning but weaving insights, learning and data throughout the process to evolve our collective thoughts, concepts and solutions. As a starting point, we research and synthesize relevant trend information, primary and secondary consumer data, business intelligence, emerging technologies and competitive learnings. Our team also garners information regarding the targeted end-users—their situation and expectations, their unmet and unarticulated needs. Throughout the process of innovation, we utilize proprietary methodologies to understand how consumers truly perceive a brand, a product or service. We also validate our deliverables not only with consumers but with key constituencies throughout the supply chain. Their voices become a critical consideration that is activated throughout the Cloverleaf process.