Cloverleaf Leadership
John Edelmann founded the business over 11 years to deliver success for their clients and to continually define and develop the discipline of innovation. John's experience is quite diverse including a background in graphic design, marketing, advertising, branding and innovation. He has an unparalleled passion for innovation and delivering incomparable client experiences.
John A. Edelmann, Founder, Principal
John's 25-year work experience is rooted deep in the marketing and communication world having started his career in the agency business on the west coast and then migrated back to his hometown of Chicago where he operated an 80-person strategic marketing agency for 14 years. John was then hired to run the consulting arm of the largest independent brand marketing and design consultancy in the country, where his experience included developing the firm's consulting practice, creating several proprietary innovation processes and tools as well as helping the company's clients develop and execute brand and business strategies including strategic brand research, customer segmentation and creating a branded customer experience.
With his desire to find the perfect approach to innovation, John founded Cloverleaf Innovation, with the notion of creating a firm that focuses exclusively on innovating and renovating new brands, products and services. With a strong belief that through collaboration comes better innovation, he helped bring together a team of researchers, trend experts, strategists, industrial designers, graphic designers and marketers who partner to drive revolutionary new concepts for the retail, consumer, industrial and commercial sectors.
John and his wife, Julia, whom he has known since kindergarten, live in Chicago and Phoenix. They have three children: Caroline, Alexander and Madi. When not working or spending time with his family, John is an enthusiastic triathlete, mountain biker, snowmobiler and offroader. He is a member of the Chicago Land Rover Club and the Arizona Land Rover Owners organization, a Red Cross volunteer and a member of the organization's H.O.P.E. program, which taps 4WD owners for emergency rescue operations.
John received a B.S. in advertising from the University of Arizona and has completed graduate studies at the University of Wisconsin. John is an active member of Young Presidents' Organization (www.ypo.org) where he has been a member since 1997.
The Cloverleaf and Our Logo
Shamrocks have been considered by the Irish as good-luck symbols since the earliest times, and this superstition has persisted in modern times among people of many nationalities. What does each of the leaves on a four-leaf clover represent? According to the Irish, one leaf is for faith, the second for hope, the third for love and the fourth for luck.
For us, the four-leaf clover takes on a different meaning, reflecting the four phases in our innovation process, our proprietary LEAF™ process. The Intersections represent the on-going insights that we garner from consumers and end-users throughout our process, critical to the success of any innovation engagement.