Involving a diverse mix from each client’s team is essential to gaining a broad perspective, creating a comprehensive solution to innovation challenges, and in ensuring broad understanding/excitement and buy-in.
While every engagement is different, a fascinating mix from your organization’s departments defines a critical part of the team dynamic. In most cases, representatives from brand, marketing and/or the insights team are involved. Senior management is actively engaged in working sessions as well. Key staff from R&D and/or operations certainly gets involved in the process. Some the most memorable project have had accountants, legal counsel or procurement in the session. Ultimately, fresh thinking can come from most unexpected sources. A diverse client team helps to ensure a comprehensive perspective, greater understanding and broader ownership as innovation garners necessary buy-in within an organization.