As part of our innovation process, we work closely with our clients to help validate each of the innovation concepts and approaches to effectively measure and assure their viability, clarity and success. One effective approach we utilize is a hybrid of qualitative/quantitative research to garner measurable data behind each of the concepts combined with qualitative insights to provide vivid learnings on why a concept is/is not preferred by an end-user. As part of the validation process, we dimensionalize the new product/service/brand opportunities by breathing life, emotion, and depth into the concepts – by adding visual language, consumer narrative, brand names, identities, or creating 3-dimensional models or prototypes. Consumers can then touch, feel, taste and experience the concepts in a much more tangible way. Through our validation process we get very decisive results of which concepts are preferred, why, their appeal, fit and intent to purchase. Do you have an existing product concept but don’t know if it’s a winner? Have you had a brainstorming session that generated a myriad of ideas but you don’t know where to go? Are you looking for ways to qualify and quantify a new idea you have?