Client Teams
Involving a diverse mix from each client’s team is essential to gaining a broad perspective, creating a comprehensive solution to innovation challenges, and in ensuring broad understanding/excitement and buy-in.
While every engagement is different, a fascinating mix from your organization’s departments defines a critical part of the team dynamic. In most cases, representatives from brand, marketing and/or the insights team are involved. Senior management is actively engaged in working sessions as well. Key staff from R&D and/or operations certainly gets involved in the process. Some the most memorable project have had accountants, legal counsel or procurement in the session. Ultimately, fresh thinking can come from most unexpected sources. A diverse client team helps to ensure a comprehensive perspective, greater understanding and broader ownership as innovation garners necessary buy-in within an organization.
Testimonial
Merchandising Director
Lowe’s Companies, Inc.
“I’ve worked with Cloverleaf for several years on a variety of projects and have recommended them to many of our Vendor partners. They are an innovative firm with great knowledge of the home improvement category—in virtually every category in our store. They bring unique insights about the home improvement customer that helps to drive innovative solutions for both Lowe’s and our vendors. Having worked on many projects with Cloverleaf, they integrate extremely well with Lowe’s team as well as with our vendor partners and our agency partners. Our culture is unique as compared to other retailers and the Cloverleaf team works hard to understand our differences and customize their approach to our needs. They provide a good balance of creativity and strategic thinking—from strategic brand projects involving complex research initiatives, complete in-store merchandising solutions to new and innovative package design ideas—Cloverleaf is highly responsive and gets results for Lowe’s.”