Combining traditional qualitative dialogue with the use of visual stimuli, Cloverleaf’s PhotoSynthesis process elicits deep understanding of brand perceptions by helping consumers to articulate their thoughts, beliefs and feelings through images as well as words. The PhotoSynthesis process allows us to define current perceptions and future opportunities in both verbal and visual language — ultimately guiding critical brand communications using these key insights. It is estimated that 80% of human experiences are filtered through our eyes and 70% of all sensory receptors are located in our eyes. Exploring both verbal and visual insights with consumers is a powerful way to identify perceptual and visual equities and to explore unarticulated consumer needs and associations. Because consumers have a difficult time articulating how they truly feel about brands and products, PhotoSynthesis provides the tools to help them clearly and effectively communicate what’s in their hearts and minds. How can this process work for you? PhotoSynthesis can help if you are interested in re-positioning an existing brand/product/service. It’s a powerful resource if you’re trying to find the relevance of your brand with a new target consumer. Or, if you’re interested in developing a new line of products, PhotoSynthesis can help you determine the fit of your brand with your new offering. content here.