begins with collaboration.
12 key reasons why innovation is changing how organizations grow – and how Cloverleaf is helping to define the discipline of innovation.
Today’s innovation winners are those companies that are able to successfully embrace an entrepreneurial energy, attitude and passion. Thinking differently, challenging conventions, intelligent risk-taking, a collaborative workstyle – Cloverleaf not only reflects these entrepreneurial ideals, but also effectively fosters this spirit within the organizations with whom we collaborate. The result is successful projects that also have a lasting, positive organizational impact.
Good thinking – while essential – is often the easiest part of the innovation process. Success isn’t measured in the number of great ideas we can generate, but the ability to effectively evaluate, prioritize and move the most meaningful opportunities through the organization, into commercialization and, ultimately, the marketplace. The best solutions must inspire your team, delight the end-user, and demonstrate the potential ROI to justify development.
A common misperception about the discipline of innovation is that it’s exclusively focused on New Product Development – creating a “shiny new object” or the latest app or technological feature. Innovation is much more: consumer insights, brand development, marketing, business analytics and strategies. It’s online and in-store, B2B and B2C. It’s effective in just about any business channel, category or sector. The common thread? People and approaches that promote collaboration, inspire exciting new thinking and deliver actionable solutions.
Unique business situations demand unique solutions – so while a well-defined process and thousands of successful global projects inform our approach, each engagement is highly customized. We draw from an extensive toolbox of adaptable techniques and methodologies to best address your specific challenge, corporate culture, budget, timing and desired result (from incremental to breakthrough to disruptive innovation).
So many innovation efforts are designed to develop the “next big thing” – often a reactive response to a competitor’s “previous big thing.” This type of thinking fuels “arms races” that ultimately leave organizations, resources and consumers exhausted. We believe in a more long-view approach – based on building systems, strategies and platforms that leverage brand equities, are validated by business analytics and foster brand strength, loyalty and profitability.
Meaningful insights are the lifeblood of successful innovation, yet too often the process of mining and articulating these critical observations are both too slow and too predictable to have a profound impact in an ever-changing marketplace. The problem is if you aim for today, you’ll hit yesterday. Innovation is, by definition a forward-looking pursuit, and demands unique tools and processes to maintain a “future focus.” Using trend-casting, early adopters, modeling, forecasting and other predictive tools, we maintain the necessary perspective for innovative solutions that won’t be outdated before they have even been commercialized.
The business world is increasingly complex – and changing faster than ever. At this “market pace” if you get distracted by the dissonance and lose precision, it’s easy to veer off course. Cutting through the clutter, yet maintaining a comprehensive perspective helps us to define simple solutions that aren’t simplistic – but have the necessary clarity to create alignment throughout an organization.
Our customers aren’t looking to outsource innovation – they’re looking for an active partner to work with them to drive opportunities and to deliver fully developed solutions. You know your business/brand better than anyone, yet too often consultants fail to fully tap that knowledge — preferring to work in isolation toward the “big reveal.” Broad inclusivity builds a deeper sense of involvement and investment throughout your organization, creating a dispersed pride-of-ownership which ultimately facilitates buy-in.
We approach the innovation opportunity from multiple perspectives and collaboratively. The client team brings a wealth of talent and deep understanding of their brand and business situation. Cloverleaf brings a complementary, trans-disciplinary team of researchers, design thinkers, innovators, creatives, analysts, marketers and strategists – and our expertise in navigating, facilitating and driving the innovation process. Our extensive pool of Subject Matter Experts further enhances the pursuit of deep and distinct knowledge. The voice of the consumer is also an essential part of team – with insights, validation and observation interjected at key junctions throughout the process.
Specialization has created rigid silos and deep fragmentation within organizations – oftentimes pushing creative and analytic thinkers into opposite corners of the building. We believe that innovation is a rich synthesis of brainpower, vision and creativity that demands bringing diverse intelligences together. It’s wild imagination that explores breakthrough and disruptive new thinking – and the necessary financial modeling and business analytics to support big decisions. Finding the right balance – for your project and your organization – is a critical for success.
Cloverleaf is committed to each of our client’s success and the most effective solution to their business challenges. Basic good business, perhaps, but we’re amazed by how often an alternative agenda can derail successful strategic innovation. We’re often reminded of the expression: “To the man with only a hammer in his toolbox, every problem looks like a nail.” Since Cloverleaf is not beholden to any specific implementation tactic, we are able to work with our clients and their partners to define the best overarching solutions.
It may sound hopelessly cliché, but we are committed to providing an amazing customer experience for our clients. More than simply satisfaction, we want Cloverleaf to exceed expectations: providing memorable experiences and career-advancing solutions. Through active listening and anticipation of your needs, we work to re-affirm your commitment to Cloverleaf through every communication, meeting, session and presentation. To create incomparable experiences, to be proactive to your business and your needs, and, ultimately, to build on-going relationships.