On-going consumer feedback and speed to market are critical components to innovation success. Thus, we utilize our Consumer Optimization Laboratory (CoLab™) during our innovation process to gain instant consumer feedback around product/service concepts. The Cloverleaf CoLab is a research setting that combines deep qualitative consumer feedback with the opportunity to make real time iterative design/copy refinements to concepts by our team of experts. As consumers are exposed to the concepts coming out of our innovation process, they can react and suggest ideas and modifications for actionable insights and learnings. As the research progresses, the concepts evolve to be fully optimized. Our clients find that getting real time reactions on concepts and having the ability to evolve those ideas immediately streamlines the entire innovation process saving time and money. Do you have ideas, concepts and platforms that you’re looking to optimize before launch? Are you interested in truncating your innovation delivery time?