We have a very exacting process to get current on your business situation. Quickly and effectively. We meet with your team to present a series of questions and opportunity areas but we also actively listen to your needs, thoughts, ideas and direction. Following the briefing, our team of trend experts provides engaging and emerging global information relevant to the project opportunity. Garnering a steady stream of competitive intelligence on your close-in and fringe competitors keeps us in tune and anticipating potential challenges in the category. We cull through reams of client-supplied research mining that data with a fresh eye and perspective. We design custom research to maximize the information necessary and help identify unmet consumer needs. We are frequently gathering consumer insights using ethnographic techniques—to uncover their unmet and unarticulated needs. Our clients typically join us in this journey of discovery: learning, challenging, and contributing along the way. From this array of inputs, we fuse all of the learnings through experience mapping techniques and share with the team a concise, considerate and robust deliverable. These elements are used as the stimuli for inspiration and our Envision Phase.

The Power of
The Power Dot

Throughout the innovation process, dozens and dozens of ideas, concepts and approaches are created. Some are fragments of thoughts. Some are fully developed ideas. Many are seeds of ideas in need of development. Part of the innovation process revolves around gaining consensus. Identifying the ideas that resonate with the internal team of stakeholders who are going to drive the concept forward.

How do we gain consensus? One of the tools in the arsenal is the Cloverleaf Powerdot. This little sticker wields some mighty power. Teams and individuals are encouraged to identify the concepts, ideas and approaches that are most appealing based on pre-determined criteria. Once the almighty Powerdot process is completed, a facilitated discussion takes place to understand the team’s perspective on why certain ideas are resonating and why others are not. It’s the discussion behind the ideas that is used to help focus the direction of the future brand, product or service innovations.