10 Momentum

Momentum means more than speed-to-market—momentum means the successful gestation of the idea. Keeping the excitement alive and essence in tact as we move forward at lightning speeds. Ultimately, momentum is not simply generating great ideas, but guiding business goals to fruition efficiently.

Momentum in practice:

• Senior leadership needs to not only support innovation in theory but in practice—ensuring that critical deadlines are met and everyone along the development cycle is vested.
• Getting the entire supply chain aligned and aware from the onset and throughout the innovation process ensures a shared sense of ownership and responsibility for project success.
• Document the process, capture and relive the excitement and the initial spark. Always look for areas of efficiency and improvement.