08 Dimensionalize

Products, services and brands are rarely communicated in one dimension. To bring concept opportunities to life—vividly and actively—innovation must engage and stimulate all of the senses. Multi-sensory approaches which are able to dimensionalize thinking and truly expand the realm of what is possible. Dimensionalization adds depth, richness and color, making concepts holistic and tangible.

Dimensionlize in practice:

• Leverage stimulus that engages all the senses in the ideation process.
• When validating ideas with consumers make concepts as tangible as possible. Rapid prototyping, rich narratives and illustrations/photographs help to bring ideas to life for end-users in more meaningful and relatable way.
• People think visually—avoid developing ideas and concepts that rely too heavy on just the written word.

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