06 Perceptivity

Ideas are everywhere: look outside your department, outside of your company, outside of your category. Look across aisles, across channels, across cultures.

What makes things around us meaningful to and appreciated by those who use them? What is the unique essence of the thing? Stay attuned to innovation opportunities by looking for uniqueness and inspiration in your everyday surroundings.

Perceptivity in practice:

• Maintain an open line of communication with the entire supply chain. Your next best idea may likely come from this dialogue with consumers, suppliers, customers.
• Audit often—in your category, certainly, but also in a far range of other sectors.
• Encourage idea exchange within your team by creating a central location to share trend information and cultural insights.

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