We have a very exacting process to get current on your business situation. Quickly and effectively. We meet with your team to present a series of questions and opportunity areas but we also actively listen to your needs, thoughts, ideas and direction. Following the briefing, our team of trend experts provides engaging and emerging global information relevant to the project opportunity. Garnering a steady stream of competitive intelligence on your close-in and fringe competitors keeps us in tune and anticipating potential challenges in the category. We cull through reams of client-supplied research mining that data with a fresh eye and perspective. We design custom research to maximize the information necessary and help identify unmet consumer needs. We are frequently gathering consumer insights using ethnographic techniques—to uncover their unmet and unarticulated needs. Our clients typically join us in this journey of discovery: learning, challenging, and contributing along the way. From this array of inputs, we fuse all of the learnings through experience mapping techniques and share with the team a concise, considerate and robust deliverable. These elements are used as the stimuli for inspiration and our Envision Phase.