With concepts articulated and validated, now is the time to transition these opportunities to the internal staff, external partners and resources to ensure fluid and flawless execution. Our Forward Phase was designed to help our clients successfully integrate the new ideas successfully throughout all touchpoints in the product supply chain. Many different constituencies need to engage and embrace a new product concept. How one communicates the new product idea internally such as to the executive suite is very different than how this idea is articulated to operations, R&D, sales, and customer service. Further, how one shares the new product concept externally to marketing partners, distributors, vendors, reps and retailers has its own set of challenges and communication aspects. In each case, a different set of customized communications needs to take place. As part of our Forward Phase, we engage each of these audiences and bring them into the process – well before this phase – and communicate to them in a voice, tone and language that they understand and relate to gaining buy-in, empowerment and ultimately new product success.