Using a variety of observational research techniques – visual diaries, video ethnographies, day-in-the-life studies, shadowing – opens an expansive window into human behavior. These approaches lead to a deeper contextual understanding of what and why consumers do what they do. We engage our world-class social anthropologists, ethnographers and designers to work closely with you and your consumers to uncover unmet needs that help to drive opportunity areas for innovation through experience mapping. We then utilize these insights as a springboard for the innovation process. Have you considered some unconventional techniques to understand what people do rather than what they say they do? Are you looking to uncover unmet consumer needs to spark innovative ideas? Observational research could tap powerful new ways to think about your products, services and your consumer.