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		<title>Six Ways to Create New Demand for Your Brand</title>
		<description><![CDATA[Valuable learnings from the 2011 book, Demand, by Adrian Slywotsky with Karl Weber What do you think is harder:  generating a supply of new products or generating demand for those products?  Given the large numbers of great new products introduced every year, and the much lower number that achieve their year-one and year-two sales goals, [...]]]></description>
		<link>http://www.cloverleafinnovation.com/blog/ways-create-demand-brand</link>
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		<title>Retail Reinvention: The Magic of Babies</title>
		<description><![CDATA[Manufacturers and retailers alike face stiff competition amidst a relatively flat market for baby products.  Just under 4 million babies were born in the U.S. in 2011, flat vs. 10 years ago, and the average woman has 2 children, a figure which has also remained flat.  So where’s the magic?  First, it’s a big market: [...]]]></description>
		<link>http://www.cloverleafinnovation.com/blog/retail-reinvention-magic-babies</link>
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		<title>3 Strategic Questions Every Brand Manager Needs to Answer Before Beginning to Innovate</title>
		<description><![CDATA[As a Brand manager, your traditional job has been preserving the equity of your brand and keeping your consumers happy. As companies look for new ways to grow their business and put more pressure on their Brand managers to innovate, you have to stretch, and sometimes redefine, your brands to contribute more to the company&#8217;s [...]]]></description>
		<link>http://www.cloverleafinnovation.com/blog/3-strategic-questions-brand-manager-answer-beginning-innovate</link>
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		<title>Innovation for the Ages: The New Longevity Economy</title>
		<description><![CDATA[The Institute for the Ages was recently created to help market researchers and product developers seize the opportunities presented by an aging population.  It&#8217;s located in Sarasota County, Florida, where 32% of today’s residents are over age 65 &#8212; a level the rest of the developed world won’t reach until 2050.  These ahead-of-the-curve demographics coupled [...]]]></description>
		<link>http://www.cloverleafinnovation.com/blog/innovation-ages-longevity-economy</link>
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		<title>Beyond Physical: 7 Unique Expressions of Wellness Can Drive Innovation</title>
		<description><![CDATA[How do you respond when asked, “Are you doing well?” Do you focus immediately on your physical health and say something like, “Oh, my blood pressure’s a little high, but otherwise the doc says I’m in good shape.”  Physical health is certainly a primary aspect of wellness, but the concept of wellness is increasingly understood [...]]]></description>
		<link>http://www.cloverleafinnovation.com/blog/physical-7-unique-expressions-wellness-drive-innovation</link>
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		<title>Retail Reinvention: The Differentiated Success of Beauty Retailers Sephora and Ulta</title>
		<description><![CDATA[Walmart is still the biggest seller of beauty products in the U.S., and they’ve been upping their game in recent years by introducing chain-exclusive beauty brands such as Hard Candy.  Nonetheless, two beauty-specialty retailers have thrived through the recent recession years:  Sephora, which focuses strictly on prestige products, and Ulta, which delivers unique value by [...]]]></description>
		<link>http://www.cloverleafinnovation.com/blog/retail-reinvention-differentiated-success-beauty-retailers-sephora-ulta</link>
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		<title>How Brandwashed Are You?</title>
		<description><![CDATA[Actionable marketing tips from neuromarketing expert Martin Lindstrom’s new book, Brandwashed. Brandwashed purports to reveal the ways in which marketers manipulate consumers into buying more.  But it also gives us several good ideas for upping the effectiveness of our own marketing communications.  Based on Lindstrom’s extensive functional magnetic resonance imaging (fMRI) and observational research on [...]]]></description>
		<link>http://www.cloverleafinnovation.com/blog/brandwashed</link>
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		<title>How to Get The Most Out of Your Innovation Consultants</title>
		<description><![CDATA[As the need for breakthrough thinking becomes increasingly critical within organizations, more management teams are turning to consultants for help and guidance in their innovation efforts. Merely hiring consultants, however, is not enough to yield high-potential innovation ideas. Successfully managing the relationship between your internal team and your consultants will ensure that you take full [...]]]></description>
		<link>http://www.cloverleafinnovation.com/blog/innovation-consultants</link>
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		<title>The Scent of Success</title>
		<description><![CDATA[The smell of Christmas: pine trees and gingerbread.  The smell of a baby: baby powder and milk. Hundreds of scientific studies have proven what we know intuitively, i.e. scents can evoke strong memories and emotions and even inspire certain behaviors. Today, we take a look at some of the latest news on scent and the [...]]]></description>
		<link>http://www.cloverleafinnovation.com/blog/scent-success</link>
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		<title>4 Myths About Innovation</title>
		<description><![CDATA[As innovation has evolved in recent years  from a &#8220;nice to have&#8221; – that a few elite organizations such as Apple and Google have truly championed – to an essential organizational imperative for all companies, certain misconceptions about the discipline have emerged. As with any myth, the misconceptions associated with innovation are often based on [...]]]></description>
		<link>http://www.cloverleafinnovation.com/blog/4-myths-innovation</link>
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